Frequently Asked Questions

Frequently Asked Questions2024-01-10T09:00:09-06:00

Welcome to our FAQ section, designed to provide you with detailed information and answers to commonly asked questions about web design, digital marketing, hosting, and domains. Whether you’re seeking guidance on what type of website is best, optimizing your online presence, or selecting the right hosting provider, we’ve got you covered.

If you have any further questions not covered here, please contact us and we will answer them for you as soon as possible.

How long will it take to design and develop the website?2023-06-06T08:04:19-06:00

The duration of website development can vary depending on factors such as the complexity and features required for your specific website. For instance, a typical website for a small business can usually be completed within 1-2 weeks. However, for more intricate websites with advanced functionalities, the development process may take approximately 3-4 weeks.

It’s important to note that the speed at which we receive content from you, such as photos and text, also significantly impacts the overall timeline. Promptly providing us with the necessary materials enables us to progress smoothly and deliver the finished product in a timely manner.

Will the website be mobile-friendly and responsive?2023-06-07T07:04:58-06:00

Yes, all our designs are based on responsive design and will adjust their layout according to the device it is viewed on. This means that no matter what your visitors are using to access your website, it will always look good.

Will the website be customized to reflect my brand and unique business needs?2023-06-06T07:59:19-06:00

Our goal is to create a website that reflects your brand and meets your unique business needs. Customization is an integral part of our design process, and we will work closely with you to understand your brand identity, target audience, and specific requirements.

To ensure your website aligns with your brand, we will incorporate your brand elements such as logos, color schemes, typography, and any other visual assets. These elements will be seamlessly integrated into the website design, creating a cohesive and branded online presence.

In terms of unique business needs, WordPress offers a range of features and functionalities that can be tailored to suit your requirements. Whether it’s implementing specific functionality, such as e-commerce, appointment scheduling, membership systems, or creating custom forms, we will leverage WordPress’s flexibility to address your unique business needs.

During the development process, we will collaborate with you to gather detailed information about your business goals, target audience, and desired functionalities. This will enable us to customize the website accordingly, ensuring it effectively represents your brand and fulfills your business objectives.

Additionally, as WordPress designers, we stay up to date with the latest industry trends and best practices. This allows us to provide valuable insights and recommendations to optimize your website’s usability, user experience, and overall effectiveness in meeting your business goals.

Ultimately, our aim is to create a customized WordPress website that not only reflects your brand but also addresses your unique business needs, helping you establish a strong online presence and achieve success in your digital endeavors.

Will the website be optimized for search engines (SEO)?2023-06-06T08:54:48-06:00

Our workflow incorporates basic search engine optimization (SEO) techniques from the moment we integrate your content. As part of our service, we will conduct a one-time optimization of your website’s home page to align it with your chosen keywords and search phrases. While we cannot guarantee a top search rankings, we will strive to ensure that your website appears in the search results of Google and is properly indexed.

If your business operates within a highly competitive market niche, such as real estate or vacation rentals, we highly recommend choosing our Advanced SEO package. This comprehensive package includes a range of services designed to boost your online visibility and drive targeted traffic to your website. Our package features full on-page optimization, meticulous keyword research, and much more. Additionally, we provide supplementary services including social media management and blog administration to further enhance your digital presence.

Check out our SEO & Digital Marketing services

What kind of ongoing maintenance and support will be provided?2023-12-19T16:39:54-06:00

Our  sites all come with our basic maintenance plan for the first year that includes the platform license, security monitoring, frequent update checks for the WordPress core, plugins and the theme, it also includes minor content changes and of course troubleshooting. This maintenance plan can be renewed on a yearly basis.

Check out our WordPress maintenance plans

Can I easily update and manage the content on the website myself?2023-06-06T09:47:50-06:00

Whether or not you can manage the content yourself largely depends on your level of expertise with text editors and page builders. If you are already adept with programs like Word and understand how to properly structure content, you can handle tasks such as creating blog posts on your own. However, for more complex website elements, we highly recommend seeking professional assistance, as there are several factors that require advanced knowledge. Some of these factors include:

  1. Content Structure: Knowing how to organize and present your content in a way that is user-friendly and visually appealing.
  2. SEO Optimization: Understanding how to optimize your content for search engines, including using relevant keywords, meta tags, and optimizing headings.
  3. File Sizes: Being aware of the impact of large file sizes, such as high-resolution photos, on website performance and taking necessary steps to optimize them.

In summary, while it is possible for you to manage the content yourself, doing so effectively requires a deeper understanding of website functioning and best practices. For more complex aspects, it is advisable to rely on professionals who possess the necessary expertise.

Can the website accommodate e-commerce functionality if I plan to sell products online?2023-06-06T09:08:00-06:00

WordPress offers several options for integrating eCommerce functionality into your website. Here are some possibilities:

  1. WooCommerce: WooCommerce is the most popular eCommerce plugin for WordPress. It provides a comprehensive set of features to set up an online store, manage products, handle payments, and more. It offers a wide range of extensions and themes to customize your store according to your needs.
  2. Easy Digital Downloads: If you primarily sell digital products such as e-books, software, or music, Easy Digital Downloads is a powerful plugin for WordPress. It allows you to manage and sell digital products easily and supports various payment gateways.
  3. Shopify: Shopify is a popular eCommerce platform that can be integrated with WordPress using the Shopify Buy Button. This allows you to add products from your Shopify store to your WordPress site and handle the checkout process through Shopify.
  4. Ecwid: Ecwid is a cloud-based eCommerce platform that offers a WordPress plugin for easy integration. It provides a range of features to set up and manage an online store, including multiple payment options, inventory management, and order tracking.
  5. BigCommerce: BigCommerce is another eCommerce platform that can be integrated with WordPress. It offers a plugin called BigCommerce for WordPress, which allows you to leverage the scalability and features of BigCommerce while using WordPress for content management.
  6. MemberPress: If you’re looking to create a membership site or sell digital subscriptions, MemberPress is a popular plugin for WordPress. It enables you to restrict content access, manage subscriptions, and handle payments for your membership-based website.
  7. WP eCommerce: WP eCommerce is a free WordPress plugin that provides basic eCommerce functionality. It allows you to set up a store, add products, and manage orders. While it may not have as many features as WooCommerce, it can be a suitable option for smaller online stores.
  8. PayPal and other payment gateway plugins: WordPress offers various payment gateway plugins, including PayPal, Stripe, and Authorize.net. These plugins enable you to accept payments securely on your website and integrate with other eCommerce solutions.

These are just a few possibilities for WordPress eCommerce integration. The choice depends on your specific requirements, the scale of your online store, and the level of customization and features you need.

What role does social media play in a digital marketing strategy?2023-06-06T10:15:37-06:00

Social media plays a crucial role in a digital marketing strategy. Here are some key aspects:

  1. Brand Awareness: Social media platforms provide a wide reach, allowing businesses to showcase their brand to a large audience. By creating engaging content and utilizing various social media channels, companies can increase brand visibility, attract potential customers, and establish a strong online presence.
  2. Customer Engagement: Social media enables direct communication and interaction with customers. Businesses can engage with their audience through comments, messages, and posts, creating a sense of community and building relationships. This engagement helps foster brand loyalty, gather feedback, and address customer concerns promptly.
  3. Content Distribution: Social media platforms serve as distribution channels for sharing valuable content, such as blog posts, videos, infographics, and articles. By sharing relevant and engaging content, companies can drive traffic to their website, increase conversions, and position themselves as industry leaders.
  4. Targeted Advertising: Social media platforms offer powerful advertising tools that allow businesses to target specific demographics, interests, and behaviors. Advertisers can create tailored campaigns to reach their desired audience, increase brand exposure, and drive traffic to their website or landing pages.
  5. Market Research: Social media provides valuable insights into consumer behavior, preferences, and trends. By monitoring conversations, comments, and engagements, businesses can gather data to understand their target audience better, identify market trends, and refine their marketing strategies.
  6. Customer Support: Social media platforms serve as convenient channels for customer support. Many customers turn to social media to seek assistance or voice their concerns. Businesses can use social media to promptly respond to queries, resolve issues, and provide a positive customer experience.
  7. Analytics and Measurement: Social media platforms provide analytics tools that enable businesses to track their performance, measure the effectiveness of their campaigns, and optimize their marketing efforts. By analyzing metrics such as engagement, reach, click-through rates, and conversions, companies can make data-driven decisions and refine their strategies.

In summary, social media is a powerful tool in digital marketing, contributing to brand awareness, customer engagement, content distribution, targeted advertising, market research, customer support, and analytics. Integrating social media into a comprehensive digital marketing strategy can help businesses achieve their marketing objectives and drive growth.

How does search engine optimization (SEO) impact digital marketing?2023-06-06T10:13:25-06:00

Search engine optimization (SEO) plays a significant role in digital marketing and can have a profound impact on the success of online businesses. Here are several key ways in which SEO affects digital marketing:

  1. Increased organic visibility: SEO helps websites improve their visibility in search engine results pages (SERPs) for relevant keywords and phrases. By optimizing their website content and structure, businesses can appear higher in search rankings, resulting in increased organic traffic.
  2. Higher website traffic: Improved visibility leads to increased organic traffic as more users click on search results that appear on the first page of SERPs. SEO aims to attract relevant and targeted traffic to a website, enhancing the potential for conversion and achieving marketing goals.
  3. Enhanced user experience: SEO involves optimizing website elements like page load speed, mobile responsiveness, and user-friendly navigation. These improvements contribute to a positive user experience, encouraging visitors to stay longer on the site, explore more pages, and potentially convert into customers.
  4. Better content creation: SEO emphasizes the creation of high-quality, informative, and engaging content. By understanding the search intent of users and targeting relevant keywords, businesses can develop content that addresses the needs of their target audience, establishes authority, and attracts more organic traffic.
  5. Increased brand credibility and trust: Ranking higher in search results enhances a brand’s credibility and perceived trustworthiness. Users often associate higher-ranking websites with industry expertise and reliability. SEO helps build a strong online presence, reinforcing the brand’s reputation and increasing customer trust.
  6. Cost-effective marketing strategy: Compared to traditional advertising methods, SEO offers a cost-effective approach to digital marketing. While it requires time and effort, the long-term benefits can lead to a higher return on investment (ROI) as organic traffic increases without continuous ad spend.
  7. Local search optimization: For businesses with physical locations, local SEO techniques can help target users searching for products or services in specific geographic areas. This is particularly valuable for brick-and-mortar businesses looking to drive foot traffic and attract local customers.
  8. Competitive advantage: Effective SEO strategies can give businesses a competitive edge over their rivals. By outranking competitors in search results, a business can capture a larger share of organic traffic and potential customers, leading to increased market share and business growth.

In summary, SEO is a crucial component of digital marketing that enhances organic visibility, drives targeted traffic, improves user experience, builds brand credibility, and delivers a cost-effective marketing approach. By investing in SEO, businesses can optimize their online presence, attract more customers, and achieve their marketing objectives.

What are the key components of a successful digital marketing strategy?2023-06-06T10:08:34-06:00

Here are the key components of a successful digital marketing strategy:

  1. Clear Goals: Define specific objectives for your digital marketing efforts.
  2. Target Audience: Understand your audience’s demographics, interests, and online behavior.
  3. Engaging Content: Create valuable and relevant content that resonates with your audience.
  4. SEO: Optimize your website and content to improve search engine visibility.
  5. PPC Advertising: Use paid ads to drive targeted traffic to your website.
  6. Social Media: Build a strong presence, engage with your audience, and promote your brand.
  7. Email Marketing: Nurture leads and build customer loyalty through targeted email campaigns.
  8. Conversion Rate Optimization: Improve website and landing page performance to increase conversions.
  9. Data Analysis: Track and measure campaign performance to make informed decisions.
  10. Mobile Optimization: Ensure your digital assets are mobile-friendly.
  11. Stay Updated: Keep an eye on industry trends and adapt your strategy accordingly.

Remember, customize your strategy to suit your business and resources.

What is digital marketing and why is it important for businesses?2023-06-06T10:02:58-06:00

Digital marketing refers to the practice of promoting products or services using digital channels such as the internet, social media platforms, search engines, email, mobile apps, and other digital mediums. It encompasses various strategies and tactics aimed at reaching and engaging a target audience, building brand awareness, driving website traffic, generating leads, and ultimately, increasing sales and revenue.

Digital marketing is important for businesses for several reasons:

  1. Wide reach: Digital marketing allows businesses to reach a global audience and target specific demographics with precision. It breaks down geographical barriers and enables businesses to expand their reach beyond their local market.
  2. Cost-effective: Compared to traditional marketing methods like television or print advertising, digital marketing is often more cost-effective. It provides options for businesses of all sizes, allowing them to allocate budgets according to their needs and scale campaigns as necessary.
  3. Targeted marketing: Digital marketing provides tools and techniques for businesses to precisely target their ideal customers. With data-driven insights, businesses can analyze customer behavior and preferences, and deliver personalized messages or offers to specific segments of their audience, increasing the chances of conversion.
  4. Measurable results: Unlike traditional marketing, digital marketing offers the ability to track and measure the performance of campaigns in real-time. Businesses can monitor key performance indicators (KPIs) such as website traffic, click-through rates, conversion rates, and return on investment (ROI). This data allows businesses to make data-driven decisions and optimize their marketing strategies for better results.
  5. Enhanced customer engagement: Digital marketing enables businesses to engage with their customers in a more interactive and personalized manner. Through social media, email marketing, and other channels, businesses can establish direct communication with their audience, gather feedback, address queries, and build stronger relationships.
  6. Improved brand awareness and reputation: Digital marketing provides opportunities for businesses to build and enhance their brand presence online. By consistently creating valuable content, leveraging social media platforms, and implementing search engine optimization (SEO) techniques, businesses can increase their visibility, credibility, and establish themselves as industry leaders.
  7. Adaptability and flexibility: Digital marketing allows businesses to adapt their strategies quickly based on market trends and consumer behavior. It provides the flexibility to experiment with different tactics, measure their effectiveness, and make adjustments accordingly. This agility is crucial in today’s rapidly evolving digital landscape.

In summary, digital marketing offers businesses the means to reach a wider audience, engage customers effectively, measure results, and build a strong online presence. By leveraging digital channels and strategies, businesses can enhance their competitiveness, drive growth, and achieve their marketing goals.

What is PPC (Pay-Per-Click)2023-06-07T12:20:23-06:00

PPC is an online advertising model in which advertisers pay a fee each time their ads are clicked. It is a way to drive traffic to websites, where advertisers bid on specific keywords or target audiences, and their ads are displayed on search engines or other online platforms.

The most common and well-known platform for PPC advertising is Google Ads (previously known as Google AdWords). Advertisers create text or display ads and bid on keywords relevant to their products or services. When someone searches for those keywords, the ads may appear in the search engine results page (SERP) or on websites that are part of the Google Display Network. Advertisers only pay when someone clicks on their ad, hence the term “Pay-Per-Click.”

Other popular platforms for PPC advertising include Bing Ads (now Microsoft Advertising), which operates similarly to Google Ads, and social media platforms like Facebook Ads and Twitter Ads, where advertisers can target specific demographics and interests.

PPC advertising offers several advantages, such as immediate visibility, precise targeting options, and measurable results. Advertisers can track the performance of their campaigns, analyze data, and make adjustments to optimize their ads’ effectiveness and return on investment (ROI).

However, it’s important to note that PPC advertising requires careful planning, keyword research, and ongoing management to ensure optimal results and cost efficiency.

What is a domain name, and how do I choose the right one for my business?2023-06-06T09:51:31-06:00

A domain name is the address of your website on the internet. It is the unique string of characters that users type into their web browsers to access your website. For example, “www.example.com” is a domain name.

Choosing the right domain name for your business is important as it represents your online identity and can impact your brand and website’s visibility. Here are some steps to help you choose the right domain name:

  1. Keep it relevant: Your domain name should reflect your business or website’s purpose. It should give users an idea of what to expect when they visit your site.
  2. Make it memorable: Choose a domain name that is easy to remember. Avoid complex spellings, hyphens, or numbers that may confuse users.
  3. Keep it short and simple: Shorter domain names are generally easier to remember and type. Aim for a concise and straightforward name that is easy to pronounce.
  4. Use keywords: Consider incorporating relevant keywords that describe your business or industry in your domain name. This can help improve your website’s visibility in search engine results.
  5. Consider your brand: If your business already has a strong brand, you may want to use your brand name as your domain name. This helps maintain consistency and reinforces your brand identity.
  6. Avoid trademark issues: Ensure that the domain name you choose does not infringe on any existing trademarks. Conduct a search to verify its availability and avoid legal complications.
  7. Choose the right domain extension: The domain extension is the part that follows the dot (e.g., .com, .org, .net). While .com is the most popular and widely recognized, there are several other options available. Consider the nature of your business and your target audience when selecting a domain extension.
  8. Check for availability: Use domain name registration services or websites to check if your desired domain name is available. If it is already taken, you may need to get creative or consider alternative extensions.
  9. Consider future growth: Think about the future direction of your business and choose a domain name that allows for expansion. You may want to avoid being too specific or limiting your options if you plan to diversify your offerings in the future.
  10. Protect your brand: Once you have chosen a domain name, consider registering similar variations or common misspellings to prevent others from capitalizing on your brand.

Remember that selecting a domain name is an important decision, and it’s worth investing time and thought into finding the right one for your business.

What is web hosting, and why is it important for my business website?2023-06-06T09:54:41-06:00

Web hosting refers to the service of storing and making a website accessible on the internet. It involves allocating space on a server (a powerful computer) to store all the files, databases, and other content related to your website. When someone types your website’s domain name in their web browser, the hosting server delivers the website’s files to the user’s device, allowing them to view and interact with your website.

Web hosting is crucial for your business website for several reasons:

  1. Website Availability: A reliable web hosting service ensures that your website is available and accessible to visitors at all times. Downtime or slow loading speeds can frustrate users and lead to missed opportunities and potential loss of customers.
  2. Professional Image: A business website hosted on a dedicated hosting platform presents a more professional image compared to free hosting options or social media profiles. It allows you to have a unique domain name (e.g., ) and personalized email addresses, enhancing your brand identity.
  3. Customization and Control: With web hosting, you have control over your website’s content, design, functionality, and other aspects. You can install custom software, plugins, and scripts to tailor your website according to your specific business needs.
  4. Scalability: As your business grows, you might need to expand your website and accommodate increased traffic. A good web hosting provider offers scalability options, allowing you to upgrade resources (such as storage, bandwidth, and processing power) to meet the growing demands of your website.
  5. Security: Web hosting providers implement various security measures to protect your website and its data from cyber threats. These measures include firewalls, malware scanning, regular backups, SSL certificates for encryption, and more. A secure hosting environment helps safeguard your business’s online presence and the sensitive information of your customers.
  6. Email and Communication: Many web hosting plans include email hosting services, enabling you to create professional email accounts using your domain name. This facilitates effective communication with customers, clients, and employees, enhancing your business’s credibility and branding.

Choosing a reputable and reliable web hosting provider is essential for ensuring optimal performance, security, and availability of your business website. Consider factors such as server reliability, customer support, scalability options, pricing, and the specific needs of your website before selecting a hosting service.

What are the different types of web hosting options available, and which one is best for my business?2023-06-06T09:49:51-06:00

There are several types of web hosting options available, each with its own advantages and suitability for different types of businesses. The choice of the best hosting option for your business depends on various factors such as the size of your website, expected traffic, technical requirements, and budget. Here are some of the common types of web hosting:

  1. Shared Hosting: This is the most basic and affordable type of hosting where multiple websites share the same server resources. It is suitable for small businesses or personal websites with low to moderate traffic. However, it may have limitations in terms of performance and resource allocation.
  2. Virtual Private Server (VPS) Hosting: VPS hosting offers more control and dedicated resources compared to shared hosting. It involves partitioning a physical server into multiple virtual servers, providing better performance and scalability. It is suitable for medium-sized businesses with moderate traffic and technical requirements.
  3. Dedicated Server Hosting: With dedicated hosting, you get an entire physical server dedicated exclusively to your website. This option provides maximum control, customization, and performance. It is suitable for large businesses with high traffic, complex applications, and specific security requirements.
  4. Cloud Hosting: Cloud hosting utilizes a network of interconnected servers to host your website. It offers scalability, flexibility, and reliability as resources can be easily scaled up or down based on demand. Cloud hosting is suitable for businesses of all sizes, particularly those expecting fluctuating traffic or requiring high availability.
  5. Managed WordPress Hosting: This type of hosting is specifically optimized for WordPress websites. It includes features like automatic updates, enhanced security, and specialized support. Managed WordPress hosting is ideal for businesses relying on WordPress for their website and wanting to offload technical management tasks.

To determine the best hosting option for your business, consider factors such as your website’s size, expected traffic, technical requirements, budget, and growth projections. It’s often helpful to consult with a reputable hosting provider who can assess your needs and recommend an appropriate solution.

Can I host multiple domains or websites on a single hosting account?2023-06-06T09:59:56-06:00

Yes, it is possible to host multiple domains or websites on a single hosting account. Many hosting providers offer plans that allow you to host multiple domains or websites under a single account.

There are generally two approaches to hosting multiple domains or websites on a single hosting account:

  1. Add-on Domains: Some hosting providers allow you to add multiple domains to your hosting account as add-on domains. This means you can host multiple websites, each with its own domain, under a single hosting account. Each website will have its own directory on the server, and you can manage them separately.
  2. Subdomains: Another approach is to create subdomains for your main domain. A subdomain is a subset of your main domain, and you can create multiple subdomains and host different websites under each subdomain. For example, if your main domain is example.com, you can create subdomains like site1.example.com, site2.example.com, and so on, and host different websites under each subdomain.

The specific steps to set up multiple domains or websites on a single hosting account can vary depending on your hosting provider and the control panel they use (such as cPanel, Plesk, or custom control panels). You may need to consult your hosting provider’s documentation or support resources for detailed instructions on how to add domains or create subdomains.

It’s worth noting that while hosting multiple domains or websites on a single hosting account is possible, the performance and resource allocation for each website may be shared. If you expect high traffic or resource-intensive websites, you may need to consider more advanced hosting options like virtual private servers (VPS) or dedicated servers to ensure optimal performance for each website.