PPC is an online advertising model in which advertisers pay a fee each time their ads are clicked. It is a way to drive traffic to websites, where advertisers bid on specific keywords or target audiences, and their ads are displayed on search engines or other online platforms.

The most common and well-known platform for PPC advertising is Google Ads (previously known as Google AdWords). Advertisers create text or display ads and bid on keywords relevant to their products or services. When someone searches for those keywords, the ads may appear in the search engine results page (SERP) or on websites that are part of the Google Display Network. Advertisers only pay when someone clicks on their ad, hence the term “Pay-Per-Click.”

Other popular platforms for PPC advertising include Bing Ads (now Microsoft Advertising), which operates similarly to Google Ads, and social media platforms like Facebook Ads and Twitter Ads, where advertisers can target specific demographics and interests.

PPC advertising offers several advantages, such as immediate visibility, precise targeting options, and measurable results. Advertisers can track the performance of their campaigns, analyze data, and make adjustments to optimize their ads’ effectiveness and return on investment (ROI).

However, it’s important to note that PPC advertising requires careful planning, keyword research, and ongoing management to ensure optimal results and cost efficiency.